Bethany Sam (Lee Vining Paiute): Supporting the First Nation’s Focus mission
First Nation’s Focus
CARSON CITY, Nev. — Manah-who. Ee Nanee-en-nah Bethany Sam. Nuh Hunkpapa Dakota, Kuiza-tika-ah Numa, Wašiw, Chee-Pawn-nee’e.
— Kuiza-tika-ah Lee Vining Paiute Language.
Hello. My name is Bethany Sam. I’m Hunkpapa Dakota Sioux, Kuiza-tika-ah Lee Vining Paiute, Washoe and Mexican.
I’m an enrolled tribal member of the Standing Rock Sioux Tribe. However, I’m originally from Coleville, California. Professionally, I’m a Business Development Manager with 6 years marketing and advertising experience.
I’m also the innovator of First Nation’s Focus, a Sierra Nevada Media Group publication that is a monthly tribal news magazine focusing on the state of Nevada and Eastern Sierra, with the hopes of going national as soon as possible.
After a brief leave of absence, I’m excited to announce I’ve rejoined SNMG as an independent business development contractor to continue the dream of improving positive awareness of Native American/American Indian culture to the world.
First Nation’s Focus is OUR media outlet, OUR voice to share a great deal of positive knowledge, unknown history and unique opportunities with ALL communities — Native and Non-Native. The overall mission of the First Peoples’/First Nations’ of Turtle Island (North America) should be to reclaim our identity and create unity once again.
Marketing is the key to our mission, by using owned media and paid media collectively. Mission-driven marketing not only sells products or services; it educates, sparks discussions and makes an impact on its audience, all with intention and purpose.
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Owned media is the content you’re in full control of; company website/literature, your blog and social media accounts. Paid media refers to external marketing efforts that involve a paid placement. This includes digital, print, video, social, radio, billboards, promotional events, TV advertising, etc. … across traditional and new mediums.
In terms of print, First Nation’s Focus has FREE distribution of 18,000 print copies to all 27 Nevada Tribes and six Eastern Sierra Tribes, plus their tribal businesses/enterprises; and is inserted each month on the third or fourth Saturday into the Nevada Appeal and Record Courier newspapers — thus allowing for outreach to non-native communities.
All of this equates to an average print readership of about 55,000 people monthly. We also publish news and advertisements online at http://www.firstnationsfocus.com, where we record thousands of page views each month. Plus, you can follow us on Facebook at facebook.com/firstnationsfocus.
Today, I propose you an opportunity to help improve positive awareness of Native American/American Indian culture to the world through First Nation’s Focus. I would like to assist you with advertising, marketing, design, editorial content, digital media, ecommerce, printing, social media and video.
By promoting your tribe/business/brand in First Nation’s Focus, not only do you showcase yourself to an audience of 55,000 readers, you also help support OUR mission. Page count/editorial content, distribution, website/graphic design, sponsored promotions and employee costs are all dictated by advertising revenue.
Should you have questions or would like to promote your brand/business, please feel free to email me at firstname.lastname@example.org or call 775-297-1003.
Thank you for your time. I look forward to connecting with you.
Boneed-was (“Until next time” in Kuiza-tika-ah Lee Vining Paiute Language).
After gold was found in California, silver was discovered in Virginia City, and the Comstock bonanza lured those seeking riches onto Washoe terrain. The settlers viewed the land as an object of financial opportunity. In a very short time, pine nuts, seeds, game and fish had been overused. The harmonious rhythm that the Washoe had maintained was broken.